Over the past few years, I have been pondering a question: How can we create a high-performance culture based on strong values? In my search for answers, I have come up with a philosophy that emphasizes progress and activation as essential human qualities, laying the groundwork for a culture that allows both collective and individual growth. This philosophy, which I call the “Viking Code,” draws inspiration from the remarkable achievements of individuals in Norway across various fields like sports, education, politics, and business. While the Viking Code has its roots in Norway, I believe it has the potential to be a guiding principle on a global scale.
One memorable autumn day in Paris, I found myself addressing a group of influential CEOs and politicians at the Royal Norwegian Embassy—La Norvège en France. Our discussions went beyond the usual business talks; they were infused with a sense of purpose and a dedication to a cause greater than financial gain, led by the esteemed Nicolai Tangen, the head of the world’s largest sovereign wealth fund.
Listening to Tangen speak, I was struck by how deeply connected he is to Norwegian culture. He embodies a blend of personal success and a commitment to the common good, setting a new standard for achievement and success.
Months later, we crossed paths again in Davos during the World Economic Forum. Despite his busy schedule, Tangen, always on the move with his signature Norwegian backpack, made time for a meaningful conversation. There is something truly magical about individuals who exude a sense of timelessness, presence, and remarkable productivity.
Embodying Modern Leadership
Tangen, with his unique Norwegian-English accent and constant motion, personifies the image of a modern Viking—dynamic, active, and driven. Hailing from the modest town of Kristiansand, his ascent to the position of head of Norges Bank Investment Management, overseeing the Norwegian sovereign wealth fund, is truly extraordinary. This fund, established in 1990, serves as the economic backbone of Norway, investing surplus revenues from the country’s oil sector for future generations in the post-oil era.
Under Tangen’s leadership, the fund has seen remarkable growth, increasing from $1.1 trillion to $1.7 trillion since his appointment in September 2020. His initiatives, such as enhancing transparency by disclosing voting decisions ahead of annual general meetings, have strengthened the fund’s impact on governance and sustainability efforts. Tangen’s approach to leadership has transformed the fund from a behind-the-scenes entity to a public-facing institution with initiatives like his podcast In Good Company, where he engages with a broad audience on topics ranging from entrepreneurship to climate action.
Accessible yet focused, Tangen shares his insights on hard work and values, resonating with diverse audiences from young people to seasoned investors. His ability to balance personal branding with collective values has positioned the fund as an attractive employer in the global talent landscape.
Navigating the Elon Musk Dispute
Tangen’s commitment to hard work and dedication reflects his belief that success is achieved through a combination of individual effort and community spirit. His story exemplifies the power of the Viking Code, where personal drive and collective values intersect to drive meaningful change.
By emphasizing the values of the collective while strengthening his personal brand, Tangen wields considerable influence in the corporate landscape. Companies in which the sovereign wealth fund invests are acutely aware of the impact of any misstep on their reputation and stock value, given Tangen’s proactive stance on issues like climate and ethics.
One notable incident was Tangen’s public dispute with Tesla CEO Elon Musk over salary demands. This clash underscored Tangen’s unwavering commitment to ethical values, demonstrating that financial success must align with broader societal and environmental responsibilities.
Tangen’s approach represents a blend of traditional Norwegian wisdom and global awareness, emphasizing the need for leadership that transcends financial metrics to create a better world. He stands as a guiding light, empowering companies to not only drive profitability but also contribute positively to society and the environment.
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