In the wake of its Paris Olympics success, Peacock is establishing itself as a key player in the world of streaming platforms. President Kelly Campbell sheds light on the unique aspects of Peacock and the strategic plan that is propelling its success in the competitive streaming landscape.
This transcript is an excerpt from an interview on Rapid Response, hosted by Robert Safian, former editor-in-chief of Fast Company. From the creators of the Masters of Scale podcast, Rapid Response offers candid conversations with top business leaders navigating present challenges. Subscribe to Rapid Response on your preferred podcast platform to catch every episode.
Are you still riding the wave of success from the Olympics?
Peacock is currently experiencing a surge in popularity which is palpable and thrilling. People from all walks of life are reaching out, from teenagers to parents, neighbors, and former colleagues. While the Olympics have played a significant role, Peacock has been on a successful streak for the past few years, becoming the fastest-growing streaming platform with breakthrough original content. We knew it all along, but others are starting to recognize it as well. We’re celebrating the moment but remain focused on the road ahead.
Any standout moments from Paris, like meeting Snoop or Kevin Hart?
There were many memorable moments, with Snoop being a highlight. He gave an impromptu performance at a party to launch our NBA partnership. Personally, I was impressed by the studio tour, witnessing our teams in action behind the scenes, from on-air talent like Mike Tirico and Savannah Guthrie to production teams. The backdrop of the studio with a view of beach volleyball and the Eiffel Tower was truly incredible.
Keeping the momentum going after a major success is always a challenge. How are you preparing for the Paralympics, Premier League soccer, and the upcoming NFL season?
We have dedicated teams focused on the Paralympics and upcoming sports events. Simultaneously, we are gearing up for our football coverage across various leagues, including exclusive games like the Friday night NFL game in Brazil. We use these sporting events as a platform to launch new entertainment content, such as the upcoming show Fight Night, building on the current momentum.
Is Peacock comparable to ESPN, or do you see ESPN as a competitor or opportunity?
While sports play a significant role in attracting viewers to Peacock, our platform is more than just sports. We offer a diverse range of entertainment content alongside live sports, creating a unique content mix that sets us apart in the market.
How do you view YouTube in relation to the competition in the streaming space?
YouTube serves a different purpose than traditional streaming services like Peacock. While they compete for viewers’ time, our focus on premium content and attracting top creators sets us apart from platforms like YouTube.
What is your vision for the future of streaming and entertainment?
Peacock is well-positioned to become a must-have streaming service amidst a rapidly changing industry. We operate in a fast-paced environment where real-time decisions are crucial, as seen during the Olympics. Our leadership team’s specialization and collaborative approach enable us to make quick decisions and capitalize on opportunities, ultimately driving our success in the streaming market.
