Running a one-person business means juggling emails, blog posts, website pages, social media content, presentations, video scripts, webinars, sales pages, opt-in forms, and more. The demand for copy is endless.
However, when it comes to hiring a writer, the lack of a central certifying body or standardized training path in the copywriting industry can be a challenge. This results in a wide range of experience and pricing without any clear standards.
Many individuals claim to be copywriters with minimal experience and inflated prices, overshadowing the importance of honing the craft and delivering quality work.
I have had the privilege of working with industry leaders like IWT CEO Ramit Sethi, Ryan Levesque, and Jeff Walker on multimillion-dollar launches. Despite this success, businesses still struggle to navigate the landscape of hiring great copywriters.
If you’re in the market for a copywriter, here are 3 simple steps to consider:
