Apple recently revealed its selections for the top apps and games of 2023. These picks highlight a collection that mainly focuses on personal exploration and growth. The technology giant gave awards to various apps and games in different platform-specific categories, emphasizing unique contributions and innovative experiences.
Apple honored AllTrails, a useful outdoor exploration tool, as the iPhone App of the Year. SmartGym, a workout guide, was awarded the Apple Watch App of the Year. Additionally, the company honored the beauty planning app Prêt-à-Makeup for iPad, and the arthouse-adjacent film streamer Mubi for Apple TV. The Mac category award went to the photo-editing tool Photomator.
Aside from platform-specific categories, Apple also recognized various games on all of its platforms and honored five apps for their “cultural impact.” The full list of their selections is as follows:
Apps
- iPhone App of the Year: AllTrails, from AllTrails.
- iPad App of the Year: Prêt-à-Makeup, from Prêt-à-Template.
- Mac App of the Year: Photomator, from UAB Pixelmator Team.
- Apple TV App of the Year: Mubi, from Mubi.
- Apple Watch App of the Year: SmartGym, from Mateus Abras.
Games
- iPhone Game of the Year: Honkai: Star Rail, from COGNOSPHERE PTE. LTD.
- iPad Game of the Year: Lost in Play, from Snapbreak Games.
- Mac Game of the Year: Lies of P, from NEOWIZ.
- Apple Arcade Game of the Year: Hello Kitty Island Adventure, from Sunblink.
Cultural Impact
- Pok Pok from Pok Pok
- Proloquo from AssistiveWare
- Too Good To Go from Too Good To Go
- Unpacking from Humble Bundle
- Finding Hannah from Fein Games
During an Apple’s briefing, leaders from AllTrails, Mubi, and food waste minimization app Too Good to Go spoke to Fast Company about how their apps came to be and where they are headed. AllTrails, for example, became a game changer for hikers and outdoor enthusiasts, providing interactive trail maps and tools for planning outdoor excursions.
Meanwhile, Mubi, as a film streamer, believes in providing access to great cinema to everyone. They curate a diverse collection of films and provide various film analysis resources to their subscribers. Additionally, Too Good To Go aims to reduce food waste while giving customers access to affordable food and providing extra revenue for businesses through its “surprise bag” concept.
