In an unexpected turn of events, residents in North Carolina find themselves immersed in German culture, from toasting Steins in beer halls to enjoying bratwurst and schnitzel in restaurants. This influx of German influence can be attributed to the significant share of German immigrants in the state.
North Carolina, strategically located with a six-hour time difference from mainland Western Europe, has been a preferred destination for businesses across the globe. However, recent years have seen a surge in attention from German companies.
German firms tripled their investments in the U.S. last year, totaling $15.7 billion. This increase can be attributed to Germany’s stagnant economy, incentives from the Inflation Reduction Act, and a shift away from China as a trade partner due to geopolitical tensions. A substantial portion of this investment has found its way to North Carolina, where companies like Siemens, Daimler Trucks, and Schott Pharma have poured hundreds of millions of dollars. In the last decade, over 109 German companies have invested over $2 billion in the state.
Even cultural ties are being forged between North Carolina and Germany, with the NFL franchise Carolina Panthers playing a game in Munich against the New York Giants in November.
North Carolina’s plan to phase out its 2.5% corporation tax by 2030 is attracting foreign businesses to the state.
The roots of this relationship trace back to the 1700s when German settlers migrated south from Philadelphia and settled in North Carolina. According to Anders Victor, the Director of Business Development at the Economic Development Partnership of North Carolina, the German expat community in the state is organized and passionate, reflecting a longstanding relationship with Germany.
Expanding on this investment trend, German expatriates and their descendants are bringing a unique perspective to the state’s workforce. Since 2017, over 15,400 Germans have immigrated to North Carolina, contributing to initiatives like Siemens’ apprenticeship program, which has gained popularity as college degrees lose value. The state’s colleges and universities also provide a skilled workforce in life sciences for German companies.
This German immigration trend seems to be mutually beneficial, as it presents a win-win situation for both parties.
‘Paradise’
Hans Hilgenstock, who moved to North Carolina in 2004, describes the state as a paradise and highlights the vibrant German community there. Initially, planning a short-term move from San Diego, Hilgenstock found himself enamored with North Carolina’s charm and the strong German presence.
His children attended Deutsche Schule Charlotte, the only German language school in the state, showcasing the depth of German culture in the area.
Despite the cultural blending, Hilgenstock notes differences in business culture between Germany and the U.S., particularly in the approach to meetings. German companies have focused, concise calls, while American interactions tend to be more informal and lengthy.
‘The wrong president’
The political landscape in the U.S. has caused uncertainty, with some individuals seeking alternative plans for their future. The prospect of a Trump return to the presidency has led many to explore options in Europe, like Spain and Portugal, for safety.
Despite the political turmoil, the relationship between North Carolina and Germany continues to thrive, with businesses making swift investments amid uncertainties. While state elections loom, leaders like Anders Victor remain optimistic about North Carolina’s stability.
Hilgenstock encourages Americans to explore the world beyond their borders, while he urges Germans to consider opportunities outside their homeland. With a growing German expat community in North Carolina, the state seems poised to welcome a new wave of individuals seeking their own slice of paradise.
