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When launching and growing a business, it is crucial to avoid oversaturated niches. For example, as of early 2024, there were 3.2 million active podcasts, making it tempting to steer clear of this medium altogether.
However, I have always believed in taking unconventional approaches and trying new things. This mindset led me to co-launch the podcast True Crime Obsessed with Gillian Pensavalle. Despite the fierce competition in the podcasting world, we managed to grow our paid subscriber base from 500 to 45,000.
This success proves that there is always room for new creators. Despite market saturation, your unique voice can still find an audience and create an engaged community. By following a structured process to boost your subscriber base and keep listeners coming back for more, you can overcome the odds.
1. You do you, and only you
While there are millions of podcasters out there, none of them have your unique perspective. Authenticity is key when creating content, regardless of the niche. It’s important to bring your background and experiences to the forefront.
Even in oversaturated markets like true crime podcasts, there is always room for a fresh take. By staying true to our natural conversational style on True Crime Obsessed, we set ourselves apart from the scripted norm.
Reflect on your talents and experiences to produce something truly unique. Be the unicorn in a herd of horses and let your true voice shine through.
2. Who are your people?
Not every podcast will appeal to everyone, and that’s okay. Focus on attracting those who resonate with your content and message.
Understanding your audience demographics may take time. As we grew our subscriber base, we noticed trends among certain communities, like the LGBTQIA+ audience, and tailored our content accordingly.
Identify who your audience really is, what they care about, and what keeps them engaged. This will help you create content that resonates with them on a deeper level.
3. Find a co-host and team that expands value
Having a co-host and team members who complement your skills is essential. A co-host with a different perspective can add depth to your discussions and attract a wider audience.
Test out potential co-hosts through non-aired episodes to see if there is chemistry and collaboration. Look for contrasting skill sets that bring diversity to your content.
4. Offer exclusive and compelling content
The key to building a loyal subscriber base lies in your content. Offer irresistible material that keeps listeners coming back for more. Consider providing exclusive content for paid subscribers to create a sense of value and loyalty.
Offering extra bonus episodes like we do on True Crime Obsessed can turn casual listeners into dedicated fans. Experiment with different membership levels to provide added benefits.
5. Commit to your community
Building a community around your podcast is crucial for long-term success. Engage with your audience, provide opportunities for interaction, and create a space for listeners to connect with each other.
Creating a Facebook group or hosting live events can help foster a sense of belonging among your audience. Encourage engagement and participation to build a loyal community around your podcast.
6. Prove that you’re human
While digital communities are valuable, don’t forget to show your human side. Attend meetups, host live shows, and engage with your audience in real life. Authenticity and personal interactions can strengthen the bond with your listeners.
Embrace authenticity both online and offline, and don’t be afraid to share personal stories and experiences. Engaging with your audience on social media platforms can humanize your brand and create deeper connections with your listeners.
These steps can guide you towards podcasting success, but remember that taking risks and embracing failure are also essential parts of the journey. Don’t be afraid to try new things and see what resonates with your audience.
